Television Portfolio
Hook Advertising's spots are crafted around two success principles: they must break through the clutter to attract a target audience, and they must achieve response objectives while lifting brands. In short, they must sell! To this end, our television spots deliver remarkable results - especially when used in a cross-channel integration campaign...
At Hook, our solutions are comprehensive: vibrant creative and production, best-in-class media buying and analysis, channel integration, and campaign management. We’ve created hundreds of spots with an extraordinary track record of success.
Hurricane Ike Titan TV Spot
Client: Titan Fuel Tanks
Project Description:
Titan wanted to share a personal letter from a very pleased client in Texas. We put together a storyboard, flew to Texas, and filmed their actual customer telling his story. This spot was shown nationally, with a buy focused on their specific demographic.
My Smith Ford Tv Spot
Client: Smith Ford
Project Description:
Smith Ford wanted to focus their TV spots back into their tight knit community by involving locals talking about the different ways in which their own “Smith Fords” have improved their lives. This is one spot in a series that we did about people and Fords purchased at Smith Ford.
RMR August Race TV Spot
Client: Rocky Mountain Raceway
Project Description:
Rocky Mountain Raceway wanted us to come up with a campaign and concept to promote an up-and-coming race. We put together a high-energy fun spot with a discount incentive to drive traffic.
Dexter Deals Super Bowl TV Spot
Client: Smith Automotive Group
Project Description:
Smith Automotive Group wanted to have fun during the Super Bowl, and chose an out-of-the-box "pushing out" the competition.. We used green screen technology to simulate their spokeswoman pushing out the competition. The challenge was to have fun without hurting their reputation of being a professional family company.
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